I'm not high on GW either, Jeremy, but there is no reason to hate just for the sake of hating.
Who's hating just to hate? I like most of this stuff, I didn't post it on the BG forums to jeer at it. Really the only things I didn't like were the alternate altars that didn't have the golden griffon on them. They look kind of stupid and busy. The rest of the stuff is pretty awesome. It's not awesome enough to make me play Empire, but it's good stuff. If I didn't already have 40+ Chaos Knights collecting dust on my shelf, I would probably get them and chaos them up for my army.
I think the best part of this new release will be the knights. GW has never, ever done Empire knights that didn't look awful. They've always been static, stunted, lacked detail, and were all feathers and no armor. These will look pretty amazing. Here's to hoping the army book will make knights more useful than most cavalry is in the game now.
Also if this is how they're going to do the Empire knights, I think Bretonnian players have a lot to look forward to when they get an update.